Post by account_disabled on Nov 30, 2023 4:10:08 GMT
At a key moment in the company’s upward trajectory, the marketing team at Taylor Stitch found themselves with bandwidth issues across both creative and account management. Their creative testing workflow was long and tedious, even with a staff of super-talented designers and a trusted ad agency partner.
The process of building ads for testing, delivering to the agency for upload, selecting audiences, and launching was easily two weeks long. With aggressive goals set for new customer Country Email List acquisition — 20% YOY — the Taylor Stitch team needed to find a way to scale their ad testing efforts without greatly increasing staff or costs.
By using Marpipe to automate ad building and testing, Taylor Stitch was able to increase its number of unique ad creatives for testing by 10x. The team can now launch two creative tests per week — each with more than 80 unique ad variations, all with the sole aim of prospecting new customers.
This newfound scale allows them to test product lines and creative variations they never would have been able to before. They discovered surprising insights, like the fact that new customers are more likely to convert with messaging around sustainability and fabric quality rather than discounts. And they bested their YOY growth targets by 50%.
The process of building ads for testing, delivering to the agency for upload, selecting audiences, and launching was easily two weeks long. With aggressive goals set for new customer Country Email List acquisition — 20% YOY — the Taylor Stitch team needed to find a way to scale their ad testing efforts without greatly increasing staff or costs.
By using Marpipe to automate ad building and testing, Taylor Stitch was able to increase its number of unique ad creatives for testing by 10x. The team can now launch two creative tests per week — each with more than 80 unique ad variations, all with the sole aim of prospecting new customers.
This newfound scale allows them to test product lines and creative variations they never would have been able to before. They discovered surprising insights, like the fact that new customers are more likely to convert with messaging around sustainability and fabric quality rather than discounts. And they bested their YOY growth targets by 50%.
