Post by account_disabled on Nov 30, 2023 4:09:58 GMT
Multivariate testing at scale is a relatively new process, one that wasn’t before possible without automation. As such, the workflows and mindsets necessary to test ad creative in this way are not yet widely practiced. Marpipe finds that its most successful customers follow two best practices in particular that help them see the value in the platform very early on:
Adopting a modular creative approach to ad design. Modular creative begins with a template, inside of which are placeholders for each creative element to live within interchangeably. For Buy Bulk SMS Service example, a space for a headline, a space for an image, a space for a button, etc. Thinking and designing in this way can be challenging, as each individual creative element must make sense and be aesthetically pleasing when paired with every other creative element. This flexible layout allows each variation of each creative element to be swapped in programmatically.
Bridging the gap between creative and performance marketing teams. Creative teams and performance marketing teams that work in lockstep tend to reap the rewards of Marpipe faster. These teams plan their tests together, all getting on the same page about what they want to learn and which creative elements will get them there. Not only do they unlock top-performing ads and creative elements more often, but they also apply test results to the next round of ad creative to gain deeper insights with every test.
Adopting a modular creative approach to ad design. Modular creative begins with a template, inside of which are placeholders for each creative element to live within interchangeably. For Buy Bulk SMS Service example, a space for a headline, a space for an image, a space for a button, etc. Thinking and designing in this way can be challenging, as each individual creative element must make sense and be aesthetically pleasing when paired with every other creative element. This flexible layout allows each variation of each creative element to be swapped in programmatically.
Bridging the gap between creative and performance marketing teams. Creative teams and performance marketing teams that work in lockstep tend to reap the rewards of Marpipe faster. These teams plan their tests together, all getting on the same page about what they want to learn and which creative elements will get them there. Not only do they unlock top-performing ads and creative elements more often, but they also apply test results to the next round of ad creative to gain deeper insights with every test.
