Post by account_disabled on Oct 22, 2023 9:22:43 GMT
Colors, faces, messages, words, buttons wouldn't it be wonderful to understand how to use graphic elements in the most profitable way possible? As we have already reported in the article dedicated to consumer psychology and neuromarketing , the study of communication draws an incredible contribution of resources from the knowledge of how our perceptive system works, how the choice process occurs and, more generally, the characteristics of the customer we wish to attract, our buyer persona. In this sense, technology and neuroscience make valuable contributions regarding how information is processed.
These elements can then be applied and tested in front line and online communication, representing, in fact, a way to make explicit what sometimes seems obvious, but which naturally is not. Eye tracking is one of these new technologies, created to provide the seo expater bangladesh ltd most comprehensive measurement of eye activity. The key points Eye tracking technology as a useful tool for understanding where people's visual attention is concentrated. One of the most promising and most used sectors of neuromarketing today. How it works and what are the most widespread applications of eye tracking.
The heat maps, the scans, the areas of interest. Tools to obtain clear data on eye movement and therefore on people's attention towards images. Attention to the metrics to monitor, the emotional implications aroused in people and how to use these elements in marketing terms. In neuromarketing we use the eye tracker to understand where the potential buyer looks, what he prefers, how much time he spends observing what interests him, how he reacts to different visual stimuli, when he gets distracted. The analyst will have to understand why, but the metrics offered will allow the necessary reflections to be made. Let us therefore try to investigate how this tool works and draw some resources from it to apply immediately to our communication.
These elements can then be applied and tested in front line and online communication, representing, in fact, a way to make explicit what sometimes seems obvious, but which naturally is not. Eye tracking is one of these new technologies, created to provide the seo expater bangladesh ltd most comprehensive measurement of eye activity. The key points Eye tracking technology as a useful tool for understanding where people's visual attention is concentrated. One of the most promising and most used sectors of neuromarketing today. How it works and what are the most widespread applications of eye tracking.
The heat maps, the scans, the areas of interest. Tools to obtain clear data on eye movement and therefore on people's attention towards images. Attention to the metrics to monitor, the emotional implications aroused in people and how to use these elements in marketing terms. In neuromarketing we use the eye tracker to understand where the potential buyer looks, what he prefers, how much time he spends observing what interests him, how he reacts to different visual stimuli, when he gets distracted. The analyst will have to understand why, but the metrics offered will allow the necessary reflections to be made. Let us therefore try to investigate how this tool works and draw some resources from it to apply immediately to our communication.
